5 Ways to Make Your Listing Stand Out Online
In today's digital age, it's crucial to grab buyers' attention and make a lasting impression. Below are tips you can incorporate TODAY for your listings, or easily incorporate for your upcoming listings. But don’t forget, all the marketing you do for your listing is also marketing for yourself! Showcase your knowledge and skills through your marketing plan with your listings. Let’s dive in!
Tip #1: Best Visuals First
Time-Efficient Viewing: Online viewers often can see the first 5 photos on the website. By presenting your best 5 photos first, you make it convenient for them to quickly assess the property's potential.
First Impressions Matter: Online viewers form their initial impression of a property within seconds of seeing the listing. By showcasing your best 5 photos right at the beginning, you have the opportunity to capture their attention and leave a positive and lasting impression. These images act as a visual hook.
Change Your Thumbnail Weekly: Is your listing sitting on the market? Change the first photo weekly! Buyers will identify your home's thumbnail, so if you freshin' it up then you can peak interest again and allows for a 2nd first-impression.
Tip #2: Craft Captivating Property Descriptions
Use storytelling techniques to create an emotional connection.
Highlight location, amenities, and key selling points.
Mention the benefits and lifestyle associated with the property.
Use strong adjectives and keywords to describe the property's unique features.
Avoid vague descriptions and instead focus on what makes the property special.
Have a hook for your first sentence.
Pssst, have you used ChatGPT to assist you with your descriptions? This tool requires that you put in detailed information about the property to be given a helpful listing description. Therefore, ensure you’re inputting all the information you’d like to highlight and use this to start your listing description. You’ll likely want to edit the description versus a direct copy/paste. Download the worksheet - below - to see a sample prompt you can use on ChatGPT.
Tip #3: Presentation and Staging
Sets a professional standard and enhances visual appeal. In a perfect real estate world, all homes would be professionally staged. But that’s not realistic for all Sellers. Even if it’s a good clean, clearing countertops and arranging furniture neatly…it all counts with photos and video! Remember, less is more with furniture and decor.
Have an empty room or house? No problem! Consider virtual staging. This can make the photos online much more appealing and give interested Buyers an idea of how the space can be utilized. House Cat Marketing can assist you with this service!
Tip #4: Leverage Social Media to Reach a Wider Audience
Add Your Listing to Community Pages - Remember, people are on social media to be SOCIAL, so make your post about your listing fun and social.
Use Hashtags of the City & Community - For Example: Listing in Roseville...#Roseville #WestRoseville #EastRoseville #MistyWoods #HomeForSaleInRoseville
Videos/REELS will reach a larger audience - People AND algorithms on all social platforms love short videos that captivates people. The more people “like” your video (interactions and view time) the more the algorithm will push it out to viewers. Videos outperform all other posts.
Make Sure to Engage with All Comments! - The algorithm will pick up on the comment engagement and share your content more so with those people.
Tip #5: Video. Video. Video
403% more inquiries are driven from listings with video (NAR)
51% of home buyers use YouTube as their number one destination for a search (NAR)
73% of homeowners say they are more likely to list with an agent who uses video (NAR)
1/3 of all online activity is spent watching videos (WordStream)
Drop the mic. No, but really, video is becoming key to online connection. Both Buyers and Sellers want to see videos whether they tell you or not. It will make your listing stand out, and more importantly, it will make you as the agent stand out as well.
